Ripley's Aquarium of Canada Branding & Graphic Design Case Study
Branding, Graphic Design, Environmental/Exhibit Design & Advertising Case Study for Canada's Largest Aquarium
Few Blocks North works with Ripley's Aquarium of Canada on event promotions, branding, exhibit graphics, digital advertising, environmental design, and and campaign creative for one of Canada's premier tourist attractions.
Branding Case Study: Ripley’s Aquarium of Canada
Graffiti Reef Exhibit Branding
Out of Home Advertising
Environmental/Exhibit Graphics
Promotional
When Ripley's Aquarium of Canada launched its Graffiti Reef exhibit, the goal was to create a bold visual identity that reflected the exhibit's vibrant, artistic atmosphere while capturing the attention of visitors in one of Canada's busiest tourist destinations.
Few Blocks North developed a cohesive creative campaign that extended across branding, on-site environmental graphics for the Exhibit, merchandise, and digital advertising to create a memorable experience before guests even stepped inside the exhibit.
The Graffiti Reef exhibit blended marine life with urban street art.
Requiring a visual identity that felt energetic, expressive, and approachable while remaining consistent with the Ripley's Aquarium brand.
The creative needed to work across multiple formats, from large-scale environmental graphics and digital billboards to various promotional materials, while appealing to families, tourists, and local visitors.
The Creative Solution
Exhibit Logo Design
The exhibit identity was intentionally loose, expressive, and hand-crafted to reflect the spontaneity of graffiti art. Rough textures, energetic line work, and bold colour choices reinforced the creative spirit of the exhibit while remaining instantly recognizable across print, digital, and environmental applications.
DOOH Campaign
To extend the excitement of the Graffiti Reef exhibit beyond the aquarium, we developed a series of bold Digital Out-of-Home (DOOH) advertisements designed for high-traffic locations throughout downtown Toronto. The campaign translated the exhibit's vibrant visual identity into large-format digital displays, using striking colour, expressive typography, and dynamic marine animal artwork to capture attention in just a few seconds. Every advertisement was carefully designed to maximize visibility, reinforce the exhibit's branding, and inspire passersby to experience Graffiti Reef at Ripley's Aquarium of Canada.
Logo Design
Branding
Advertising Design
Illustration
Environmental Graphics
Ongoing Digital Advertising
& Creative Services
Our work with Ripley's Aquarium of Canada extends beyond a single exhibit. As an ongoing creative partner, Few Blocks North has produced digital advertising, promotional graphics, and campaign creative supporting seasonal attractions, special events, and marketing initiatives throughout the year.
This continued collaboration reflects our ability to deliver consistent, high-quality graphic design that aligns with an established brand while creating fresh, engaging campaigns that connect with new and returning audiences.
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